Marketing Consistency: Why Showing Up Every Day Beats Every Hack in Cambodia and Southeast Asia
Why consistency is the single most important marketing principle for businesses…
Marketing Strategist & Brand Builder
Turning ideas into impact
I craft marketing strategies that connect brands to the people who matter — through compelling campaigns, data-informed decisions, and purposeful storytelling.
About me
Get to Know Me
SRENG D.RATHANA
A results-driven marketing and brand strategist with over 8 years of experience across FMCG, mobility, retail, health & beauty, and insurance industries. Proven expertise in developing integrated marketing campaigns, managing cross-functional teams, launching new products, and executing digital and offline marketing strategies. Skilled in brand positioning, creative development, trade marketing, and event planning. Adept at working with internal stakeholders, external agencies, and suppliers to drive growth, enhance brand visibility, and deliver high-impact marketing outcomes.
Selected work
Projects & campaigns
A selection of campaigns, brand projects, and marketing strategies I've led or contributed to across automotive, FMCG, retail, health & beauty, and insurance.
Brand & Marketing
—Brand and Marketing Manager — Onion Mobility (MVL Group)
- Budget plan for T-Series & X-Series (2023–2025)
- Launched T-series models (T1s & T1L)
- Launched E-bike models (X1, X2, X3)
- Offline and online marketing plan for T-Series & X-Series
- Press releases, website, Facebook, and news coverage
Trade Marketing
—Trade & Marketing Manager — CBD Department, Goodhill Enterprise Cambodia
- Yearly trade marketing plan for each brand
- Yearly budget marketing plan
- Trade promotion plan for GT & MT
- Brand visibility and communication between principals & distributors
- Digital marketing plan, videos & KOLs
Retail Marketing
—Marketing Manager — Fairplus Supermarket & Norm Pharmacy (TH Group)
- Yearly and monthly marketing plans
- Weekend promotions and in-store marketing activities
- Digital marketing on Facebook, TikTok, Telegram
- Videos with KOLs and POSM management
- Leasing and front-of-store activations
Insurance
—Senior Marketing Supervisor — H.I Micro Insurance
- Planned and executed marketing activities
- Managed KOL and media communication
- Coordinated events & exhibitions
Resume
Experience & education
A career built on both creative instinct and measurable results.
Experience
(2023 - Present)
Brand and Marketing Manager of Onion Mobility under MVL Group
MVL Group · Phnom Penh
Lead integrated marketing campaigns, go-to-market strategy, and product launches for electric two- and three-wheelers.
(April 2022 - May 2023)
Trade and Marketing Manager at CBD Department of Goodhill Enterprise Cambodia (LTD)
Goodhill Enterprise Cambodia · Phnom Penh
Managed yearly trade marketing plans, budgets, promotions, brand visibility, and distributor communication.
(March 2019 - April 2022)
Marketing Manager of Fairplus Supermarket & Norm Pharmacy (Health and Beauty Company) under TH Group
TH Group · Phnom Penh
Oversaw yearly and monthly marketing plans, in-store activations, digital campaigns, and POSM management.
(2016 – February 2019)
Senior Marketing Supervisor at H.I Micro Insurance
H.I Micro Insurance · Cambodia
Executed marketing activities, managed KOL relationships, and coordinated events and exhibitions.
Education
(2016 - 2018)
Master of Business Administration (Management) at CMU
CMU · Cambodia
Advanced business strategy, leadership, and organizational management.
(2013 - 2016)
Bachelor Degree of Business English at Cambodian Mekong University
Cambodian Mekong University · Cambodia
Business communication and English for professional contexts.
Latest posts
Notes from the work
Cold Email Outreach in Cambodia & Southeast Asia: How to Get Replies and Book Meetings
How to write cold emails that get opened, get replies, and book meetings from p…
Marketing Budget Planning in Cambodia and SE Asia: How Much to Spend and Where to Invest
A practical guide to marketing budget planning for Cambodia and Southeast Asia…
Contact
Let's work together
Whether you have a campaign brief, a brand challenge, or just want to say hello — I'd love to hear from you.